About us: The Born Team

The Born Furniture story is a natural progression, beginning with a passion for beautiful furniture and leading up to the opulent handcrafted furniture we produce today. From a small workshop in Pretoria, we grew into an established manufacturing company proud to stand among industry leaders today.

CEO Strauss Bornman started the company with over 30 years experience in marketing and a love for creating unique furniture. With his leadership Born Furniture became the very definition of quality craftsmanship. With this as our ever consistent foundation, the business strives for artistic perfection and to create luxury products.

Therefore, Born Furniture is a synonym with luxury; luxury that originated from distinguished and unique creations, designed to be timeless and valuable.

We specialize in 100% genuine leather furniture especially Chesterfield sofas. Born Furniture is proud to have the largest Chesterfield range in Africa, however our range goes far beyond just chesterfields.

Our products are designed to meet the Born style of clean lines, smooth finishes and timeless elegance. The materials we use are carefully selected to compliment our high standards. We are associated with most of the larger Fabric houses in South Africa including; Hertex, House of Fabrics and U&G. This allows our valued customers the choice of thousands of high quality fabrics. Furthermore, as we specialize in 100% genuine leather furniture we only use A-grade leather. We have a wide range of real game skin from the highest quality.

Our products are mastercrafted by knowledgeable, competent and professional upholsters, embroiders and wood furniture makers. Our Head of textiles, Lawrence Chikanya strives to preserve the traditional quality and craftsmanship of reupholstering furniture. Along with Head of Carpentry, Peter Kekana’s intuitive eye for timeless quality and great design, they have created a look that is unmistakably Born Furniture. This is the synthesis of talent and craftsmanship that has built genuine, tangible value and a product that complements any luxurious living.

We at Born Furniture offer an array of other products and services above manufacturing new, modern and classic couches. This includes, re-upholstery of any furniture in 100% genuine leather or fabric. Furthermore, we do motor vehicle and boat re-upholsteries as well. We also offer professional design services and pride ourselves with our brilliant customization services.

Our furniture is the culmination of luxury and elegance, and comes from generations of history and the result is an alluring space of opulence.

Meet our team




Strauss Bornman is a qualified MBA from Bond University, Australia. Strauss specialized in Strategic marketing and has over 30 years experience in marketing and over 4 years experience in manufacturing.


Peter Kekana


Peter holds several qualifications in carpentry, cabinet making and general wood work.

(+27) 12 991 7089


Lawrence Chikanya


Lawrence has over 7 years experience in this Industry.

(+27) 12 991 7089